TenBells_012023.jpg
DV_9x12_03_promesas+_vagas.jpg
SKETCHBK_122022_04.png
BoyStripes_Flowers.jpg
Mascot_book_cover_1.jpg
Mascot_Soulfly_1.jpg
Mascot_Soulfly_2.jpg
Mascot_ChipCity_1.jpg
Mascot_ChipCity_2.jpg

PUBLISHED BRANDING WORK

  • Soulfly and Chip City featured in Counter Print Books Mascot issue. Branding projects I had the pleasure to create with Paperwhite Studio.

    Paperwhite Team
    Ayaka Terakawa
    Ruby Belnick

MAR_OCT-07.jpg
MAR_OCT-02.jpg
MAR_OCT-05.jpg
MAR_OCT-04.jpg
MAR_OCT-01.jpg

MARCIANO FALL
Art Direction/Set Design

  • Provided Art Direction for Marciano Fall 2022 brand imagery that is used throughout Marciano’s e-commerce website, email marketing, and as social assets when needed. I worked through the set concept, prop sourcing, and lighting direction.

    We developed a warm chic interior to bring in the season’s layers. The collection featured suede coats, animal prints, and fur details for a night out. The set brought together a cozy interior with textures of glass, gold, plush rugs, and black furniture for an enrich balanced composition. A gradient light source with hints of reflections set an evening mood.

    Set build: Emma Wylie and team
    Photography: Guess LA Photo Studio

GUESS FACTORY
Brand Refresh & Design Direction

  • In working with the Web Design team at Guess, we were tasked to relook and evaluate visual elements of Guess Factory. Our goal was to freshen, update, and elevate the brand. That included typography, web design, and photography.

    I worked with Merchandisers and Web Developers to analyze our customer shopping behavior, and a team of designers in researching fonts and web design layouts. We introduced a new font system that not only refines the brand’s visual language but also holds up to the brand’s messaging needs from their e-commerce platform to email design. A new homepage layout was designed based on our customer and product sales behavior that brought product photography to the forefront.

    guessfactory.com

    Director: Lauren Schulz
    Design Direction: Diane Vaquerano
    Design team: Emma Konzel, Alex Koot, Jane Chen
    Web Developer: Sasha Mattison
    Client: Guess

ISLA
Branding

  • Isla is an Australian-style brasserie, moulded by New York. A restaurant within Hotel Hendricks NYC, serving a seasonally charged dinner menu and creative cocktails in midtown Manhattan. The aim is to bring traditional offerings in a modern way, by merging the fun and soul of downtown with the ritz and glamour of uptown.

    The branding was inspired by classic brasserie design details with a seaside midday to night essence, and refined typography that speaks to the Midtown lifestyle. A break from the hustle and bustle of the city, and enter into a wellspring of dishes that take you places.

    Lead Designer: Diane Vaquerano
    Illustration: Ruby Belnick
    Studio: Paperwhite Studio

MC_Postcards_R2-01.jpg
MC_Postcards_R2-03.jpg
MC_Postcards_R2-05.jpg
MC_Postcards_R2-07.jpg
MC_Postcards_R2-09.jpg

MAG CLUB POSTERS & POSTCARDS
Illustration & Design

  • Commissioned artwork and design for Mag Club Shop and events. A print piece series as a memorable takeaway for club members.

    Artwork features custom cocktails, with printed recipes on the back, inspired by iconic magazines. Recognize any covers?

MAR_AUG-02.jpg
MAR_AUG-03.jpg
MAR_AUG-04.jpg
MAR_AUG-05.jpg
MAR_AUG-09.jpg
MAR_AUG-10.jpg

MARCIANO
Art Direction/Set Design

  • Art direction for Marciano’s Pre-Fall 2022 brand imagery.

    This photo direction led the brand out of summer and kickstarted the fall season. To evoke a change in the season we brought in dried and naturals textures with soft warm lighting that felt reminiscent of an autumn morning, when the sun is less strong.

    Set build: Emma Wylie and team
    Photography: Guess LA Photo Studio

DABBLE
Branding

  • Dabble is an all-day destination for light fare and classic cocktails in a warm, modern setting. During the day, a seemingly endless array of light and vibrant fare is served from the bar-top. By night, the lights dim, and the space transitions into a buzzy bar scene that encourages connections and cultivates a sense of fun.

    The branding was inspired by the contemporary art deco interiors and custom light fixtures within the space, further pushing the concept of dabbling with a combination of unique shapes and a transitional palette.

    Design Director: Erica McCarthy
    Lead Designer: Diane Vaquerano
    Supporting Designer: Artisha Kwak
    Studio: Revolver New York

    Food Photography: Mark Weinberg
    Prop Stylist: Beatrice Chastka
    Food Stylist: Michelle Gatton

    Brand Identity, Art Direction, Pattern Design, Print Design, Packaging, Signage

LITTLE WORDS PROJECT
Branding

  • Little Words Project is an accessories brand that aims to inspire and encourage people to be kind to themselves and to pay that kindness forward, one bracelet at time.

    I worked on the rebrand that taps into the good-hearted nature and community building of the brand. The rebrand included logo design, typography, illustrations, web design, photo direction, and brand guidelines.

    Lead Designer: Diane Vaquerano
    Illustration: Site Ma
    Studio: Paperwhite Studio

HOMBRES
Illustration & Design

MAG CLUB
Creative Direction & Design

  • Once a coworker hangout and now a full-fledged membership experience, Mag Club brings together people who love magazines. As a combination book club and magazine subscription, Mag Club extends the reach of independent magazine publishers while exposing readers to new and exciting titles.

    As Creative Director, I worked closely with the founder on building a brand identity that balances print nostalgia with a vibrant sense of community. I carried this throughout all touch-points of Mag Club's growing platform, from printed materials to social media.

    magclubnyc.com

    Photography: Cynthia Yeung

CARAS
Illustration & Design

  • A mini series of illustrated faces in analogous color tones to explore mood and emotion.

UN CORAZON DE VERANO
Photography and Book Design